Clients are funny, aren't they. How many times have you put your presentations together, figuring it was a slam dunk, only to find you lost out to the competition...and couldn't figure out why. You know, and I know, that your's was the best solution to the design problem. Why didn't the client see it? Well, unfortunately, it isn't always about the solution. Sometimes it's about the presentation. Sometimes, emotion gets in the way of logic, or becomes the "arbitrator" between two or more forms of logic. Sometimes, the overriding emotions are what they see...or think they see, that wins the day.
Many years ago, when I did my presentations, they were pretty standard. They looked great...and still do. However, times change, and we must also change with the times. In the case of presentations the change must be in ways that turn the heads of our clients so they can't take their eyes off of our work. If we can hold their attention long enough for our "solutions" to sink in, we have a much better chance winning over clients than if we rely on the clients imagination relating to our imagination. I've always said, some people can't imagine their hands with their eyes closed. This is not a fault of theirs since we are all made up differently, but as Designers/builders/Architects, we have the "privilege" of being the one to help bridge that gap between our imagination and the client's.
